The Sanford brand reflects stability, history and sustainable seafood. For a long time Sanford has accepted that working in our precious marine environment is as much a privilege as a right, and that we must operate with integrity and be open and transparent in our communications.

Sanford proactively engages with a wide range of local, regional and national stakeholder groups with a shared interest in the sea.

Local Communities

We strive to be a positive and engaged member of our local communities. We support and attend local events and initiatives which help to ensure that the communities we operate in are socially richer due to our presence.

Sanford staff have a high level of participation in volunteer organisations, including voluntary fire brigades, St Johns and sports clubs.

Tangata Whenua

The business and cultural partnerships that we share with iwi span Sanford’s operations and include fishing Maori quota and joint arrangement aquaculture investments.

Our goal is to grow the depth of our relationships with tangata whenua, demonstrating integrity and respect.

Industry Associations

Being a leader in the seafood industry, Sanford is represented on key industry bodies including Seafood New Zealand, relevant sector representative entities and commercial stakeholder organisations. We are also an active member of the Fishing Safety Forum and the Maritime Transport Forum. Sanford senior management staff have directorships on Trident Systems, both are commercial industry-good companies working in fisheries compliance and data collection.

Government & Regulators

We proactively engage with the Minister for Primary Industries and other government agencies or officials when there are issues of significance for our company and/or industry. Sanford staff regulary participate on Advisory Committees and, Government delegations, etc.

Non-Government Organisations (NGOs)

We directly engage with NGOs on key topics of interest through meetings and regional working groups. We attend training sessions and seminars to share and learn from experiences.


Sanford subscribes to a number of industry and sustainability related organisations. Our principal memberships include Seafood New Zealand, an industry body for New Zealand seafood sector; Aquaculture New Zealand, an industry body for the marine farming sector; Deepwater Group, an industry body for deepwater stocks; and Fisheries Inshore, an industry body for inshore stocks.

Sanford has been very active in founding Southern Seabird Solutions, which is a cross sector advocacy group working for the greater protection and recognition of seabirds.

Our company also undertakes generic work for industry such as government liaison, quality standards, training, information services and quota registry services on behalf of the industry.

International Responsibilities
Nowhere are our international responsibilities more apparent and important than in the Southern Oceans around Antarctica, and in the waters of the Western and Central Pacific Ocean where we are a founding member of the Convention for the Conservation of Antarctic Marine Living Resources (CCAMLR) and the Coalition of Legal Toothfish Operators.

Sanford has joined others in the international community in efforts to reduce Illegal, Unregulated and Unreported (IUU) fishing, and we actively work with government officials and other commercial fisheries to report suspected IUU fishing of toothfish in the waters around Antarctica.

World Oceans Council

The World Ocean Council (WOC) is a collaborative international, cross-sectoral industry leadership alliance on "Corporate Ocean Responsibility". Sanford takes an active interest in the development of world ocean policy and uses this forum to engage, take part in dialogue and grow our awareness of international maritime issues.