Sanford people have a passion for the seafood industry and a depth of loyalty to our company that is truly unique. Our quality assurance, brand, sales and supply chain logistics teams are fully integrated with our fishing, farming and processing operations, to consistently deliver a superior high quality, safe product.
Our leaders’ role is to develop and nurture an environment that empowers our people to be the best they can be.
Meet the exec team.
A proud Southlander, Peter Reidie has joined Sanford after an extensive career across functions, companies, countries and sectors.
After leaving school Peter spent a year as a truck driver, a decision he believes gave him a fantastic experience in working in “real” circumstances. After studying economics at the University of Otago, Peter moved to Wellington, where he found work with the New Zealand government as an economist.
From here, Peter moved into the private sector, where he spent more than two decades working in New Zealand, Australia and the United States. In 2015 Peter joined Farmlands Co-operative as CEO after seven years with Goodman Fielder, where he held a variety of roles, including Managing Director Australia/New Zealand.
He joins Sanford with a passion to build on the company’s amazing fishing and aquaculture heritage, to work with an outstanding team and for the opportunity to take our outstanding seafood products to the world.
Peter is the proud Dad of three children and, when not at work, he likes to spend as much active time with them as possible which often includes biking or tramping, often with other members of his large extended family that is spread predominantly throughout the South Island.
Andre is a highly regarded senior executive with a proven track record for driving revenue and profit growth. He has extensive business strategy, leadership, consumer marketing and general management experience.
His career to date has seen him work with a number of household brands such as Coca-Cola and Sara Lee and holding significant responsibility for B2B relationship including major supermarket chains across Australia and New Zealand. Andrés last role was Country Manager at Cerebos Gregg’s.
He is a member of The Institute of Directors and has held directorships for Dominion Salt Limited, Skellerup NZ Limited, Atomic Coffee Limited and Láffare Coffee Limited.
Andre leads Sanford’s sales, marketing, consumer, commercial, Australian business and innovation activities.
Clement has moved into the COO role at Sanford from his position as Chief Financial Officer. He brings with him a deep understanding of the business including all it's financial management and reporting, legal, risk, treasury and information technology.
Clement also has extensive experience in business transformation, Clement has a diverse background having worked in FMCG, timber, forestry and service industries prior to joining Sanford. His most recent role was as the CFO of Griffin’s Foods Limited, New Zealand’s largest snack food company.
Katherine joined Sanford in September 2018 as a highly experienced finance executive and leader. She came to Sanford after 12 years with Fonterra, where she held roles such as CFO of Tip Top, General Manager- Financial Planning and Insights and Commercial Director for Fonterra Brands Ltd, New Zealand’s largest FMCG business.
Prior to that she worked for nine years at global dairy company Danone, in Paris and originally in Auckland, beginning at Griffins Foods Ltd. In her early career, she spent a number of years in London, working for large trading banks.
Katherine is known to her colleagues as a respected leader who is an advocate for her team and a believer in leading change through others. She is inspired by seeing the teams she works with develop and grow. She and her team were winners at the 2016 CFO Awards for Finance Team of the Year and again in 2020 for Finance Team Culture and Talent Management.
Katherine is a graduate of The University of Auckland, an ANZ Chartered Accountant and a Member of the NZ Institute of Directors.
Karen is a strong believer that people are vital to the success of any company, and is passionate about creating a culture of trust and contribution to breed success.
Karen’s most recent experience is with Fonterra Brands as their GM Human Resources. She performed this role since 2011. Prior to that she spent five years as HR Manager NZ with Bluebird Foods Ltd., a PepsiCo ANZ company.
Her track record underlines her commitment to the human resources function and her ability to add great value to the strategic direction of the company she works for.
Karen has a Master of Business Studies (Human Resource Management), a Post Graduate Diploma of Business Administration and a Bachelor of Arts, majoring in Japanese.